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Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Recommendation Engine

Also known as a recommender system, this software analyzes suggestive data available for interested website visitors or users, such as a book, a video or a job, among other possibilities. This is common among e-commerce, social media and content-based websites. 

A Product Recommendation Engine
A specific algorithm-powered system on an eCommerce site that suggests products visitors may be interested in. 

A Content Recommendation Engine
Designed specifically for publishers and brands looking to promote media, whether video, print, or any other form of content hosted on a website. Businesses can use content recommendations to deepen engagement while evolving with readers’ behaviour and preferences.

Learn about the visual  search engine


Navigate between the letters, to explore the glossary terms

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