Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Remarketing let customize the display ads campaign for people who have previously visited the site, and tailor them for these visitors when they browse the web and use apps. 

Technically, remarketing is the use of a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through a billboard exchange, supporting the pages or products the user has engaged with or looked for on your website or app.


Benefits of Remarketing

Guide Users Further Down the Funnel
Remarketing can facilitate the transition to the next step of the conversion funnel. If a user has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the user back to the product page where they can be incentivized to move to the next stage of the funnel.

Increasing Relevant Ads
Remarketing ads can be personalized to fit the preferences and needs of each user or to specific customer segments.
Making use of advertising solutions fused with automated personalization capabilities increases the richness of remarketing campaigns, resulting in deeper user engagement and higher marketing ROI.


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