A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
One-step checkout is where the entire checkout process is completed using a single form on one page. The aim of one-step checkout, as opposed to multi-step checkout, is to get the customer through the process as simply and quickly as possible.
Navigate between the letters, to explore the glossary terms