Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Experience is your customer’s touchpoint—the point of contact or interaction that your customer shares with the brand throughout the customer journey.

For example, touchpoint can be a page on an eCommerce site, transactions or marketing email, an ad, ratings and reviews page, customer support centre, etc.,

With, you can create a personalized experience for every page on the website by combining one or more modules with optional business rules.

For example, you can create unique experiences, such as:

  • Home page with a dynamically personalized banner.
  • Category page with personalized sort.
  • An order confirmation email with Style It suggestions.
  • Home page with a personalized navigation menu

Navigate between the letters, to explore the glossary terms