Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Experience
Experience is your customer’s touchpoint—the point of contact or interaction that your customer shares with the brand throughout the customer journey.
For example, touchpoint can be a page on an eCommerce site, transactions or marketing email, an ad, ratings and reviews page, customer support centre, etc.,
With Vue.ai, you can create a personalized experience for every page on the website by combining one or more modules with optional business rules.
For example, you can create unique experiences, such as:
- Home page with a dynamically personalized banner.
- Category page with personalized sort.
- An order confirmation email with Style It suggestions.
- Home page with a personalized navigation menu