The need for personalizing the shopper journey is at an all-time high, but we’re still making do with segmentation! Segmentation is not true personalization. How do we make each shopper feel unique? How do we set ourselves apart? By understanding their preferences… Visual preferences—be it color, pattern, shape or style, across categories.
By leveraging the kind of data that we are able to collect today, it’s possible to truly understand every shopper. Behavioral cues,—like what are they clicking on, what products are they adding to the cart, what pages are they bouncing from—transactional data—what they’ve bought in the past, even what they’ve returned—and demographic data, all go into creating unique Style Profiles for every shopper. And they experience the shopper journey completely tailored to their tastes.
When two shoppers search for the same thing, they get very different results, based on their respective Style Profiles.
All of this makes for advanced personalization across the shopper journey—from the home page, and even after checkout—each time the shopper is on your platform.
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