Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Triggered Email

Also known as behavioral /transactional emails, are autonomous based on predefined conditions met by visitor behaviour. The difference between triggered and general emails is that these are automatically delivered to an individual on a one-to-one basis.

Some common use cases for triggered emails include:

Product View Abandonment – If a customer browses a particular item on a mobile app but ultimately doesn’t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.

Cart AbandonmentShopping cart abandonment is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase.

Order Confirmation – Order confirmation emails are sent after a customer’s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.

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