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Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Triggered Email

Also known as behavioral /transactional emails, are autonomous based on predefined conditions met by visitor behaviour. The difference between triggered and general emails is that these are automatically delivered to an individual on a one-to-one basis.

Some common use cases for triggered emails include:

Product View Abandonment – If a customer browses a particular item on a mobile app but ultimately doesn’t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.

Cart AbandonmentShopping cart abandonment is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase.

Order Confirmation – Order confirmation emails are sent after a customer’s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.

Navigate between the letters, to explore the glossary terms

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