Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Behavioral Targeting
Behavioral Targeting is used by ecommerce retailers to select the most relevant content that they want to showcase to their customers based on their activity through their browser history. The high valuable behaviors to be captured are the ones related to the searches that are conducted on browsers and actual visits to websites
Behavioral Targeting essentially captures the visitors’ online browsing and shopping behaviors to then bolster advertising and retargeting campaigns for them. Since this form of targeting results in the most relevant content being placed in front of users, it leads to higher click throughs and conversion rates and better user engagement through a better experience.