Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Hypothesis Testing

The statistical process where tests are conducted on assumption with regard to the population. The method employed is based on the data nature and its rationale. It is mainly used to assess the plausibility of a hypothesis by using sample data.

The testing done on A/B testing situations emerged to evaluate customer behavior in order to determine the quantifiable evidence that can support a specific theory.

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