Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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The module combines one or more recommendation strategies and a template that can be customized to create an experience. For example, you can set up a module by combining a trending product recommendation strategy with a carousel template on your touchpoint Home Page to create a dynamically personalized banner.

A module contains one or more routines. One or more independently developed modules are utilized to make up a program. An enterprise-level software application may contain several different modules, and each module serves unique and separate business operations. Modules allow the programmer to focus on one aspect of the software or the business’ functionality and are typically incorporated into the program through interfaces.

Software applications include many different tasks and processes that cohesively serve all paradigms within a complete business solution. Early software versions were gradually built from an original and basic level, and development teams did not yet have the ability to use prewritten code.

A module is completely curated by the user in question when it comes to creating personalized experiences. Various e-commerce platforms make use of customized templates and trending products and curate modules, seen and experienced by the customer in order to build an upstanding online experience in a way that satisfies the customer.

E-commerce modules allow brands to sell an extensive or limited number of products online. Brands can display their catalogs in any way they wish and latest products can also be showcased in any manner they wish. New items can be added and old products deleted to keep the module up to date and relevant. Modules give room for functionality and flexibility according to the user at real-time. This allows different brands to work their individuality within a pre-existing template while providing room to grow and also allows customization 

While selecting a module, one must keep in mind the desired outcome they wish to achieve with the aid and assistance of the said module. In many cases, merchants opt for modules that can bring them maximum customer visits, optimization and on-site traffic. Some examples of modules include performance modules, that improve a page’s efficiency as far as page load and accuracy is concerned. And as far as of utmost importance is concerned, Cache and performance modules are the first modules to have on your ecommerce website as they indicate vital information regarding visitor mindset. also supports assigning different recommendation strategies to product tiles and pinning specific products on the tile.

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