Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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POS System

Point of sale systems are systems that enable the business transaction between the customer and the company that needs to be completed. POS system is a computerized network that consists of the main computer linked with several checkout terminals and supported by different hardware features starting from barcode scanners and ending with card payment terminals. The hardware, software, and machine used to manage an offsite transaction between a merchant and a customer is considered a point of sale system. This includes functions such as credit card processing and receipt distribution. Commonly associated with the cash register at the checkout counter in a retail store, POS systems operate and process transactions made across a variety of different industries. 

Every business has different profiles and they need a various point of sale systems as well. For example, restaurants, retail businesses, and grocery stores all have their specialities and that is why they need a POS system that meets their specific needs.

POS systems have evolved to manage everything from sales management to inventory control as well as that of mobile-friendly transactions. And with the rise of experiential retail, solutions enable brands to ring up sales from practically anywhere, be it an event or pop-up shop. With new POS technology, businesses are able to collect important information about customers such as credit card numbers, names, email address, and more. By implementing a tool that connects both in-store and online, marketers can use that data to personalize other interactions with a brand.

Why Is the POS System Useful?

Using the POS system can have a positive effect on your business and allow better control over your business operations. With a POS system, you know exactly which products you have sold on a daily or monthly basis, or how much money you have made, or to which customer have you sold to.

  • POS system helps you to increase your business efficiency.
  • It allows you to make personal client communication more efficient.
  • Using the POS system can have a positive effect on your business.

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