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Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Destination URL

Commonly refer to the web page the retailer intends for visitors to land on when they click on an ad or link (AKA: landing page). This varies from the display URL, which represents the webpage address that appears with the ad.

Navigate between the letters, to explore the glossary terms

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