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Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

Glossary Banner

Dynamic Ads

These are automatically changing banners that look to adapt content and promotions and customise them according to the user, thereby ensuring the exposure to the most effective creative.

Creating this banner involves uploading a product, and using an ad delivery solution to customize the ad in real-time and serve the most relevant imagery or the most appropriate landing page to each user.

Rather than presenting the same static banners across advertising networks, retailers can make use of behavioral data, such as product affinities, browsing history, and geo-location to dynamically display personalized ads and customized promotions that match the user’s unique needs and preferences.

Generating a dynamic ad involves uploading a product feed, and using an ad delivery solution in order to personalize the ad in real-time and serve the most relevant imagery or the most appropriate landing page to each user.

Rather than presenting the same static banners across advertising networks, marketers can make use of behavioral data, such as product affinities, browsing history, and geo-location to dynamically display personalized ads and customized promotions that match the user’s unique needs and preferences.

Benefits of Dynamic Ads

  • Save costs on ads and increase  ROI: Using dynamic advertising solutions with automated personalization capabilities increases engagement levels and leads to higher marketing ROI.
  • Increase conversion rate: A more comprehensive, personal approach to communicating with your customers boosts purchase intent and brand favorability.
  • Deliver maximum relevance at scale: Generating dynamic ads allows you to develop and leverage many unique ad creatives while ensuring your ads are relevant to each user.

Personalized ads can be used in dynamic remarketing campaigns where users are retargeted with dynamic ads including products or campaigns or offers that they have previously shown an interest in or have engaged with Marketers can also leverage dynamic advertising solutions to onboard user-based data and CRM cookies with 3rd party ad networks.

By syncing customer segments with targeted ad networks, dynamic ads can be generated for advanced programmatic audience buying and extend their media campaigns with automated lookalike audiences. However, dynamic ads are not recommended if website changes are rapid and regular.

Dynamic ads look like normal banner ads, image ads, or collection ads of Instagram and Facebook only. But instead of creating an image for each ad, you just need to create a template which is used by the network and it automatically uses the images and the details in the catalog and provides a personalized ad to users.

Instead of sharing the same banner ads to all over the ad networks, you can use the behavioral data like the geo-location, browsing history, etc. to display personalized ads for every person.

Navigate between the letters, to explore the glossary terms

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