Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Digital Experience Platform

A digital experience platform (DXP) as “an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi experience customer journeys.”

Forrester defines digital experience platforms as “software to manage, deliver, and optimise experiences consistently across every digital touchpoint,” which has become essential for marketers today where there is a constantly growing number of ways that consumers can interact with your company.

VueDXM is an AI-powered experience management suite which combines the power of product, customer and business intelligence using Computer Vision & NLP. Retailers across the globe trust our DXM as both their revenue growth driver and their cost saving engine. They use the suite to personalize and curate the customer experience while also enabling end-to-end retail automation across site merchandizing, product, eCommerce & marketing operations.

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