Maximize lead generation and conversion through data-driven decision-making for campaign management and personalized lead targeting
Deploy and measure the impact of AI across your user journey
Widen the top of the lead funnel
Customize user journeys
Increase number of leads converting within the funnel
Building Customer Loyalty & Retention Using AI
Know Your Customers
Build every customer’s unique profile, right from the lead and booking stage. Take into account various transactional & behavioral signals, across channels and touchpoints, to build a robust real-time profile, which can feed into downstream processes.
Segmentation & Targeting
Use customer profiling to segment users and target them with the relevant messaging, visual designs and details which will deliver higher engagement. Convert them through targeted campaigns and content, and continue to engage with existing customers.
Personalized Campaigns & Promotions
Optimize marketing campaigns by personalizing landing pages and specific promotions, in real time, by taking into account user signals such as campaign source, channel, user interests, demographics, geography, and behavioral signals like time spent on page, clicks on webpage & more.
Personalized Customer Experience
Personalize the experience across the customer’s life cycle. Customer experience and word-of-mouth marketing are big indicators of any brand’s footprint and identity and this can be impacted by delivering 1:1 personalization, every step of the way.
Slice and dice the performance metrics based on the content. Tie performance to the parameters set up for campaigns. Reconciliation of the data across channels continues to be a challenge for marketers - and the Vue.ai stack solves for this and more!
All digital marketing campaigns (google ads, social channels, website-based targeting like quora, retargeting & more) stitched together in one dashboard, to serve as the single source of truth for your marketing teams.