Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Product Listing Pages (PLPs)
A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. A crucial part of the ecommerce experience, this PLP helps in funnelling visitors to PDP’s, which helps in conversion. Often referred to as “category pages,” PLPs are also rich with metadata, and because each product links back to a category page, they can heavily influence SEO rankings and internal link building strategies.