Personalization Glossary

A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!

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Conversion Attribution

What is Conversion Attribution? 

Conversion attribution is the identification of customer journeys that result in the greatest conversion or another pre-determined business impact.  Winning journeys are identified after extensive A/B testing offers higher conversions as it goes beyond customer segmentation. While most conversion optimized journeys merely involve sending specific segments down pre-decided journeys,’s  AI algorithms ensure that every individual shopper still gets content personalized to their preferences across a wide range of attributes. Shoppers are increasingly demanding that they be shown content that is relevant to them. There is enough data available that points to this. 

Conversion attribution & A/B Testing 

Retailers can design and run statistically significant A/B tests from within The A/B testing dashboard allows retailers to decide the traffic split. They can also decide to what % of statistical significance they would like to run a test to before taking it live. 

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