What is Conversion Attribution?
Conversion attribution is the identification of customer journeys that result in the greatest conversion or another pre-determined business impact. Winning journeys are identified after extensive A/B testing.
Vue.ai offers higher conversions as it goes beyond customer segmentation. While most conversion optimized journeys merely involve sending specific segments down pre-decided journeys, Vue.ai’s AI algorithms ensure that every individual shopper still gets content personalized to their preferences across a wide range of attributes. Shoppers are increasingly demanding that they be shown content that is relevant to them. There is enough data available that points to this.
Conversion attribution & A/B Testing
Retailers can design and run statistically significant A/B tests from within Vue.ai. The A/B testing dashboard allows retailers to decide the traffic split. They can also decide to what % of statistical significance they would like to run a test to before taking it live.