The D2C model has seen a massive uptick during the pandemic, to the extent that even heritage brands like Pepsi have also entered the fray.
Interestingly, direct-to-consumer brands have observed that digital is increasingly becoming the natural channel for both existing customers and new customers. As a result of this shift to digital, new customers are coming in at a faster pace, and existing customers are coming back more frequently than was observed pre-lockdown!
This report gives insights from leaders of direct-to-consumer brands on the nuts and bolts of D2C’s success during times of adversity, what retailers learn from the way D2C brands approach AI and technology in the context of customer experience and customer retention, and more! Download the report to learn more!
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