As competition within the market rises, AI presents the perfect opportunity for D2C retailers to increase ROI, and efficiency, to get an edge over their competitors.
The Direct-to-Consumer (D2C) segment has witnessed colossal growth over the last few years, with market projections expecting to reach $100 Billion by 2025.
A large part of the D2C success lies in the operational agility and direct connections brands are able to form with their consumers. But with scale, D2C brands could stand to lose their biggest advantage. This is where AI can help.
Brands can leverage the capabilities of AI-powered tools to maximize conversions, customer lifetime value and seamlessly manage cross-channel journeys of customers at scale while boosting productivity and enabling faster go-to-market time. The benefits of AI for D2C boils down to two pillars, AI-led revenue growth, and AI-led retail efficiency.
This report explores these two pillars for D2C growth, with exclusive insights from Ashwini Asokan, CEO of Vue.ai, which provides intelligent retail automation solutions for 150+ retailers across the globe — including thredUP, Mercado Libre, Diesel, Centric Brands, Namshi.com, Off White, Tata CLiQ, to name a few.
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