Despite the lockdowns across the world, consumers have not stopped shopping and they have definitely not stopped browsing. We are seeing groups of consumers who were less likely to buy goods online, aged 60 and above, now getting comfortable with e-commerce.
As shoppers turned online to meet their needs, retailers too accelerated their digital journeys. With retailers moving online in bulk, competition is at an all time high. Not to mention, increasing customer acquisition costs and a demand for more personalized experiences. So how can retailers survive this post-pandemic climate to emerge as winners? Using personalization.
Personalization is at the forefront of customer retention. True personalization needs to be 1:1. It needs to understand every individual shopper’s style preferences, understand their intent, and use the two to offer highly relevant and individualized content, at scale.
Learn how true personalization can benefit your website and improve conversions by 3x!
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