People are shopping online for groceries now more than ever before. Panelists Gaurav Juneja, Co-founder at StarQuik and Brijesh Bharadwaj, Director of Product Management, Dunzo believe this rapid adoption of e-commerce in grocery is here to stay as it is the more favourable option to both consumers and retailers.

But why is it favourable to both sides? With the transition online, retailers have become agile in understanding the needs of the consumer on a fundamental level. They have a better understanding about demand, supply and delivery, and this, consequently ensures customers have a smooth and fast shopping experience.

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