Retailers were at their most vulnerable in March, during the onset of the pandemic. They had no choice but to adapt and innovate to the new normal.

SUGAR Cosmetics and The Upside, two retailers who belong to two vastly different segments that are united by their dependence on physical stores, coped with the changes that the pandemic brought about. While SUGAR Cosmetics invested heavily on digital content, The Upside turned the spotlight onto its community.

To read all about their successful strategies, download our report now from the form above!


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