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AUDIENCE BUILDER

Understand your ideal audience with confidence

You have the power to capture dynamic customer data in real time, helping you build custom audience segments, tailor content, and boost revenue

A Gartner MQ Leader for the 5th consecutive year

Forrester Wave Strong Performer in Experience Optimization

A G2 Leader in Personalization Engines

A TrustRadius leader in both A/B Testing and eCommerce Personalization

Knowing your audience isn't a luxury; it's a necessity

Whether you're targeting new visitors, repeat buyers, or those elusive high spenders, our Audience Builder gives you the power to segment, analyze, and optimize end user experience

Zero in on your audience with ease

Audience presets

Preset Audience computation runs once every 24 hours, exactly at the time you choose.

Custom audience

Segment your visitors into different audiences by defining custom audiences based on your business goals.

Audience metrics

Leverage audience metrics to gain insights into your visitors and use this data to drive personalization

Audience export

Seamlessly export visitor ID from any audience and use it for any offline application or integrations into systmes like CRM.

Reach the right people, at the right time, with the right content

Targeting new visitors

Create a segment of new visitors and tailor your marketing messages to make a lasting first impression.

Boost high spenders

Identify and reward customers who spend more than the average shopper over the last three months, creating exclusive offers that keep them coming back for more.

Engaging repeat buyers

Delight those who have made more than one purchase on your site by rewarding their loyalty with personalized offers.

Behavioral target

Harness insights into how customers interact with your site, from browsing habits to purchase history, and create targeted campaigns that align with their behaviors and preferences.

Reducing cart abandonment

Reach out to customers who have added a product to their cart in the last 30 days but haven’t completed the purchase, guiding them back to check out with targeted nudges.

Optimize channel strategies

Analyze which channels your customers are most engaged with and fine-tune your marketing strategies to optimize performance, ensuring your message reaches the right audience at the right time.

The personalization solution introduces world standards to our platform

Karen Bruck

VP Marketplace, Hispanic
South America Markets

Vue.ai - a great recommendation engine! We are seeing an uplift in our conversion rate and AOV across the business by automating product recommendations.

Ankit Bansal

Head of Digital

We see AI as a way to designing end-to-end experiences and Vue.ai is one of the best partners who can design this whole experience for us.

Abhay Saboo

Co-founder & CEO

Resources

Explore fresh industry insights, high impact strategies and the latest expert perspectives on AI for business.

Blog

Search & Personalization: AI Like Never Before

Ashwini Asokan, CEO of Vue, talks about the new Vue platform, why it matters, and how the team built the first-of-its-kind product.

Read More →

Blog

Search Personalization : Retailers’ Guide to Efficiency

Read about the impact retailers have seen on CTOR and conversions with A/B testing personalization on mails.

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Blog

Personalized Search – Behavior Cues, Intent Mapping, and How They Work

Read More →