Inside Tata CliQ’s eCommerce Game Plan
About this Podcast:
On episode five of The Retail Podcast by Vue.ai, we’re in conversation with Sauvik Banerjjee, CTO of TataCliQ and Ashwini Asokan, CEO at Vue.ai®. Sauvik Banerjjee has been pinned as the man responsible for fuelling innovation at Tata CliQ. He’s the brain behind the technology advancements, rapid scaling of the platform and more. He’s also a VP heading several efforts across Tata industries. This podcast talks about the story of a brand that’s over 100 years old trying to invest in world-class brand and customer experiences. Through this story, you’ll get exclusive insight into the kind of risks Tata has taken to be where they are today. Sauvik Banerjjee talks about why the company is focused on the quality of brands they host on their marketplace, the stories of these brands and the craftsmanship behind them and why technology and AI has been so essential in driving those kinds of customer experience for them. Sauvik Banerjjee has often said in multiple publications that TataCliQ is trying to solve the most crucial issue of e-commerce. Inventory buying upfront, storing in a warehouse and spending billions of dollars have lead to this industry not being profitable. Their model is focused more on Ship From Store, Return to Store and going forward exchange and replacement at the store. So it’s all about the store, brick, and mortar brand augmentation of their products but enabled by the TataCliQ technology on the front end.