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Middle East marketplace powers growth with personalization

A leading marketplace in the Middle East is delivering true 1:1 personalization and better shopper experiences with Vue.ai.

The big picture

3X

Vue.ai users viewed more products

32%

increase in click-through rate QoQ

21%

uplift in user engagement QoQ

This Middle Eastern marketplace is seeing tremendous growth from a new generation of shoppers looking at online and omnichannel shopping as the future. However, shopping from the convenience of an online medium does not translate to expecting a less-than-stellar shopping experience.

The marketplace is a leading online retailer of brands worldwide and caters to a diverse, experienced, savvy shopping community. They want their shoppers to engage, discover, and be excited by the choices and recommendations they see on the site.

To help them build trust and deliver incredible shopper experiences for every individual on the site, the customer turned to Vue.ai. Vue.ai’s AI-powered solutions helped the customer create an end-to-end personalized shopping experience.

Through this sustained partnership, data-backed recommendation strategies have been tested and implemented to understand what works for this business. The customer has seen a 21% improvement in user engagement QnQ with Vue.ai’s personalized recommendation solution.

The need

The customer has seen more than a 10x increase in catalog size over the last few years - across categories. With a growing catalog came the need for easier product discovery and shopper journeys that enabled shoppers to move forward comfortably. One of the pioneers in eCommerce retail in the region, the customer sought a more efficient and data-backed solution to better product discovery and improve the shopper experience.

They were looking for solutions that:

would enable product discovery across the site and within categories

would provide recommendations on-site and off-site to keep shoppers engaged and improve retention

worked for every shopper on the site, and understood the intent, preference, and style profiles

would adjust in real-time to shopper interests, surface the most appropriate product, and enable product discovery

Partnering with Vue.ai helped the customer invest in solutions to help users find products they’d like more quickly and help them navigate the site efficiently.

Implementation

Shoppers want variety while shopping but must also align with their intent, preferences, and Style Profile. Shopper intelligence built on this system ensures 1:1 personalization for every touchpoint of the shopper journey. Designing specific parts of the shopper’s journey prioritizes their preferred brands. Recommendations are positioned to derive the highest conversion and to help shoppers visualize trending products or items they recently viewed or similar products to their choice of product to ensure they remain engaged and convert. Real-time personalization provides maximum engagement opportunities.

1:1 personalized recommendations across the site to improve user engagement

Vue.ai’s personalized recommendations across the site helped shoppers see products that matched their preferences and, more importantly, showed products that were more likely to meet their needs. Recommendations were added keeping in mind the page’s intent; for example, Trending Product recommendations on the category page kept shoppers engaged.

Within a month of implementing these Vue.ai strategies, the customer saw a 21% increase in user engagement across the site.

Personalization with a 360° view of product and shopper data to understand shopper preferences and improve retention.

Vue.ai’s 360° view of both product and shopper data helped the customer understand shopper intent and preferences more accurately and with nuance. Shoppers who can consistently discover and purchase products that align with their preferred means earning shopper loyalty and improving retention.

Improvements based on shopper data and shopper journey on the site helped the customer see a significant uplift in CTR QoQ.

Users who engage with Vue.ai recommendations on their first visit to the website revisit 3x more than those who do not engage.

Product page personalization to boost product discovery and conversion

Vue.ai recommendations help in enabling shoppers to explore a variety of products in line with their style preferences. The recommendations have also been observed to lead to a potential increase in cart size because of greater product visibility and the ability to visualize ensembles.

Vue.ai recommendations have resulted in a 3x uplift in add-to-cart rate and a 4.5x increase in product views.

Key takeaways

  • The Middle East eCommerce marketplace is one of the fastest-growing verticals in the region. Today, online retailers cater to a generation of users who view shopping online and eCommerce portals as the norm. The customer has made the first set of blocks to move the growing industry forward by building a multi-channel driven, scalable, and environmentally conscious marketplace.
  • And by partnering with Vue.ai, the next stage of blocks has been put in place. Gen-Z shoppers across the region are powering the eCommerce industry. They expect the level of experience and choices they have been used to offline to be delivered online. True 1:1 personalization can help provide customized shopper journeys for every shopper by showing them exactly what they want, when they want, and where they want it. Data-backed solutions help make sense of shopper choices and intent. Strategies that deliver exceptional shopper experiences compel users to return to their favorite sites.