The modern ayurvedic brand is successfully delivering improved shopper experiences and is seeing better shopper retention with Vue.ai.
24%
of total revenue flowing through Vue.ai
42%
lift in repeat purchase rate for users engaging with Vue.ai
8X
higher conversion rate from users engaging with Vue.ai
The global wellness industry—valued at $4.5B—is having its moment in the spotlight. Consumers are increasingly looking at the wellness industry through a broad lens. Nutrition and dietary balance are gaining traction along with the need for more choices and accessibility to products that have proven benefits.
Kapiva is one of the fastest-growing direct-to-consumer brands in Asia. The brand successfully delivers holistic Ayurvedic solutions in a modern, accessible, and convenient format. Their focus on quality and variety has helped them address various health and wellness issues through their online site.
Kapiva’s partnership with Vue.ai focuses on identifying and understanding user behavior on the site and across the recommendations implemented. They integrate AI-powered personalization with data-backed experiments on the site to ensure a positive impact on its ROI.
The company’s core focus has been delivering Ayurvedic solutions in a modern, accessible, and convenient format.
They have a growing user base with a high rate of habitual shoppers and a strong retention rate. Shoppers on-site can go through a solutions-based journey based on a specific issue they want to address or a product-based journey with items grouped based on form or ingredient.
The partnership between Kapiva and Vue.ai was designed to:
Provide business intelligence to help the team better understand how shoppers use their site.
Bring in a data-led approach to understanding their shoppers’ journey.
Use personalization as one of the cornerstones to help improve shopper retention and loyalty.
Kapiva partnered with Vue.ai as the solutions offered would fulfill their need to understand
user-behavior better while providing nuanced feedback on how to deliver engaging and relevant recommendations tailored for every shopper on site.
A data-led analysis of the Kapiva site helped us learn and identify patterns in how shoppers used every page and understand how to cater to repeat buyers. The Kapiva team used Vue.ai’s algorithms to run experiments that would surface product recommendations that were of a similar type - form or ingredient - to the products shoppers viewed or have purchased before. The Kapiva and Vue.ai teams also installed ‘Add to cart’ buttons on every product recommendation to simplify every aspect of the shopper experience and lower distractions on site.
Similar product recommendations based on product type for relevant shopper journeys
Add to cart’ buttons on all product recommendations across the site to increase shopper engagement
Past Purchase modules to ease the shopper journey and cater to repeat buyers on the site