Impact of AI-Powered On-Model Imagery on a Luxury Fashion Brand Case Study: VueModel for Milaner
A luxury fashion e-commerce brand saw 157% lift in conversion
rate with Vue.ai’s AI-powered on-model imagery.
Introduction
Milaner is a craftsmanship driven brand, funded and driven by a small team of Italian women who grew up in the epicentre of Italian luxury manufacturing. They specialize primarily in bags and accessories.
Milaner works on a made-to-order model, that ensures almost zero waste and is sustainable, and aligns financially and ethically with shoppers and manufacturer
"At Milaner, we try to produce things in a way that doesn't create any environmental waste and this technology actually aligns perfectly, both financially and in terms of sustainability with our company, our customers and the way our manufacturers work. In these challenging times, VueModel actually proved to be a lifesaver because we literally can’t have models move around or have them travel to our photography studio in Milan. For our entire spring collection, we're going to have to rely heavily on VueModel to generate high quality product photography and model shots of our product. This is the perfect example of how a technology became a lifesaving, necessary technology at this time."
Elisa Rossi
Co-founder, Milaner
- 40% increase in engagement rate
- 157% lift in conversion rate
The challenge
Milaner primarily sells luxury bags and accessories. While they had good quality photos of their products on their online store, the challenge was that the photos did not effectively convey all aspects of design. Factors like how big a bag is, how long the straps are while on a person, how bulky the bag is when carried, or how easily it can be held were all features that the retailer was unable to convey using basic product images.
One of the biggest challenges in building model images was the prohibitive cost and time for editorial style photos of every product. Given the wide distribution of teams and artisans, the logistics of arranging for photoshoots was challenging.
Execution
Vue.ai’s product imagery solution helped display the customer’s products on models, in this case bags, from basic product photos as inputs. The e-commerce site currently hosts one model image which functions as the primary image, in addition to a few non-model images of the product.
How it works
Vue.ai’s Model Imagery Solution for Fashion Retail: VueModel
A.I. can eliminate the need for a lot of the components of traditional photoshoots, Automated on-model imagery can produce product photos at a fraction of the time and costs that regular processes require.
VueModel is Vue.ai’s product imagery solution. It automates the creation of on-model imagery. Using A.I., VueModel transforms basic product photos into high-quality fashion imagery that retailers can use across their platforms.
- High-quality imagery without elaborate processes
A.I. can enable automated on-model product imagery. That is, with inputs of a product image and model images, A.I. can create on-model imagery showing the product on models in various poses. It removes the need for elaborate photoshoots involving multiple people
VueModel, using A.I., can build product imagery at five times the speed and 1/4th the cost of traditional photoshoots.
- Customizable imagery options
Since A.I. generated imagery does not have time and resource restrictions like a model photoshoot, it is a lot more customizable. Retailers can choose from models of different types, ethnicities, sizes, and in many different poses. It gives retailers the flexibility of choosing models and building imagery that would best match their brand personality.
Regular Processes
Choose a photographer
Coordinate location and outfit transportation
Create styled looks for all outfits
Find models
Style models for each look
Editing and reshoots
Finalize images
Upload On-Model Imagery on website
Monitor Performance
Reshoot under -performing products & repeat the entire process
With VueModel
Shoot basic product photos with simple equipment
Automate on-model fashion imagery with A.I.
Upload On-Model Imagery on website
Monitor Performance
Edit underperforming images with A.I.
The Case for On-Model Product Imagery
Business Benefits
- Improved Shopper Engagement
Product photos with models help shoppers relate to them better. Shoppers also tend to trust a product more when they see it on a person. This increased trust and relatability leads to shoppers engaging more with the products and the site.
- Increased Conversion Rate
When shoppers are able to visualize products well, they are able to make informed buying decisions. With on-model imagery, they are confident about how a product would look, they are more likely to make the decision to buy a product they may have otherwise had apprehensions about.
22% of returns today happen because the product looks different from how it seems on the website. A large chunk of e-commerce returns today happen when shoppers feel the product looks different in person. You can help your shoppers understand your products better by showcasing them on models they can relate to.
