88% of shoppers think product images are crucial for making a purchase decision. Marketplaces and brands understand this and have invested a significant amount of resources in ensuring product images have clarity and create internal guidelines to secure quality. A big part of the challenge, for marketplaces, in maintaining this quality comes from the vendor onboarding process. Every single image that a marketplace onboards needs checking to ensure guideline adherence and product credibility.
MercadoLibre is Latin America’s largest eCommerce ecosystem. They operate in over 18 countries and serve more than 550 million people online. Their marketplace is composed of a mix of small sellers and big brands. They have roughly 12M sellers in their database and a little more than 642 million visits per month from 18 countries across Latin America.
MercadoLibre started using Vue.ai’s automated image moderation solution to help improve the image QA process. Vue.ai’s A.I. image recognition technology automates image and content moderation. It can help ensure images are compliant with business guidelines - and can do this in half the time and in a way that would require minimal human intervention. A.I. also removes the prospect of human error - leading to faster and more accurate vendor image onboarding.
reduction in rollback rates across 3 months
reduction in the number of calls coming from sellers
reduction in false-positive detection in text moderation
MercadoLibre routinely onboards and sells hundreds of thousands of products from various vendors. And every single image needs to be checked to ensure quality control. A manual process was in place to check for image quality. For the scale of operations they were dealing with, manual image moderation was inadequate. It was also resource-intensive, prone to errors that slowed down the time taken to monetize a product.
To solve these issues, MercadoLibre worked with Vue.ai to:
Automate the image quality checking process
Work across all the guidelines required by them
Reduce the effort required by their team to do QA
Be trained through the feedback and QA loop
Streamline the entire process end to end, and save time
MercadoLibre chose Vue.ai since the solutions offered would help them reduce vendor onboarding time, reduce dependence on manual QA, and ensure that image quality guidelines were adhered to on their site.
Vue.ai's image moderation tool automatically checks the quality of images that sellers onboard into marketplaces. Incoming images that don't measure up to the guidelines are flagged and sent back to the seller. Vendors receive a notification saying they are losing exposure on the listing.
MercadoLibre uses the tool to check:
Whether there are multiple products within a single image
Whether the background complies with the specified guidelines
If any text on the image is not a part of the product
If there are borders that impact product image usability
The presence of any watermarks
Images coming into marketplaces are sometimes inaccurately marked and sent back to the vendor. The seller/vendor in such a situation can contact the customer team to call out the error and apply for a rollback.
Vue.ai’s image moderation tool helped by accurately marking images as ‘Accepts’ or ‘Rejects’ lowered the number of contact tickets raised by sellers to MercadoLibre.
Image moderation at scale with Vue.ai
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