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6th June 2024
Tech transformation takes the Middle East north
The story of Dubai CommerCity, the first and leading free zone dedicated exclusively to digital commerce in the Middle East, Africa, and South Asia (MEASA) region.
REBUILD ’24 Istanbul, our flagship networking meetup, may have come to a close; but the excitement is far from over! We're revving up to unpack all the invaluable lessons and insights from the event. So buckle up, let's start by uncovering the story of Dubai CommerCity, the first and leading free zone dedicated exclusively to digital commerce in the Middle East, Africa, and South Asia (MEASA) region with Arjun Sarkar, Director of Digital Solutions, Dubai CommerCity.
Rapid Growth and Technological Adoption in the Middle East
The Middle East, especially Dubai, is witnessing unprecedented growth, emerging as one of the fastest-growing economies in technology adoption. Once trailing behind, the region is now at the forefront of digital commerce, showcasing remarkable innovation and tech-driven progress.
Dubai's vision: Becoming a digital hub
Dubai is on a mission to transform into a leading digital hub. Guided by the Dubai Economic Agenda 33, the city aims to double its economy in the next decade, with a strong emphasis on technology, AI, and blockchain. The government’s forward-thinking approach, exemplified by appointing a Minister of AI and integrating blockchain into customs, sets a powerful example for innovation.
Dubai CommerCity: A catalyst for eCommerce
Dubai CommerCity was created to fill the gap in eCommerce regulations and infrastructure. This Special Economic Zone has become a pivotal enabler for global brands, facilitating their entry and success in the Middle Eastern digital commerce market. Policy reforms and the surge in eCommerce during the COVID-19 pandemic have significantly accelerated this growth.
Enhancing Customer Experience and Operational Efficiency
Dubai CommerCity’s framework of continuous innovation together with its tech partners such as MSD has led to remarkable improvements in customer experience and operational efficiency. From transitioning to paperless processes to reducing customs clearance time from minutes to seconds using low code/no code platforms, these initiatives demonstrate our commitment to delivering seamless, efficient services.
The partnership with Mad Street Den has been instrumental in Dubai CommerCity’s digital transformation. Mad Street Den’s Intelligent Document Processing platform has enabled a shift to paperless operations for some key customer touch points, significantly enhancing customer experience by streamlining identification and verification procedures.
Building a Collaborative Ecosystem and Democratizing Technology
A circular economy ecosystem where partners provide and consume services collaboratively from each other is a unique feature of Dubai CommerCity. It democratizes technology, making advanced solutions accessible to large enterprises as well as Small and Medium Enterprises. By co-creating technology platforms and offering them as services, Dubai CommerCity aims to foster innovation and growth across all business sizes, highlights Arjun Sarkar.
This hero story from REBUILD ’24 spotlights Dubai CommerCity's impact as a catalyst for eCommerce, fostering success through collaborative ecosystems and democratized technology. Stay tuned for more lessons and stories from REBUILD ’24 Istanbul: we have a lot more coming your way!
Watch on VueTube
Intelligent Document Processing in the blink of an AI
Vue.ai's Intelligent Document Processing platform powers Dubai CommerCity. Here, Swarna Rethas, Associate Vice President - Platform Solutions & Architecture explains the capabilities and versatility of the offering.
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Connect with the community of AI transformation leaders
Over 75 business and technology leaders like Arjun Sarkar gathered in the beautiful city of Istanbul last month for REBUILD, our flagship AI transformation summit. Panel sessions, platform presentations and fireside chats amongst experts from 15 countries and diverse sectors (retail, BFSI, healthcare, aviation, IT services) showcased real-world applications and uncovered amazing growth opportunities. Get in the ring.
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