Product Photos: A Guide for Fashion Retailers3 min readReading Time: 2 minutes
A whopping 75% of online shoppers rely on product photos when deciding on a potential purchase!
It’s true: e-commerce experiences are greatly dependent on the quality of photos on the site. They set the narrative, convey the brand’s story, and help greatly in converting the shopper. Photos, in short, make or break site engagement and conversions.
However, creating good quality product photos that shoppers find relatable and attractive is a big challenge. With the right means and know-hows, retailers have the ability to showcase their products in ways that kindle the shoppers’ curiosity.
And that’s where our exclusive report Product Photos: A Guide for Fashion Retailers comes in! Our report will help you understand:
- the basics of good product imagery
- the best practices for photos in e-commerce
- how tech solutions can help deliver good product imagery for your e-commerce site
Learn every means to reach the intended audience, in profitable ways. Download our exclusive report on Product Photos: A Guide for Fashion Retailers here.
Bonus: The Basics of Optimal Resolution Images
Retailers must make sure product photos are of a size that looks good on all screens – and clear even when zoomed. However, they should not be heavy or increase the load time of the page. Shopify recommends photos that are at least 1024 x 1024 px in size and at 72 dpi. Some other pointers:
- Good Lighting:
The lighting should look natural, not create too many shadows and help clearly understand the product and its color.
- Clean Background:
Solid backgrounds are always a safe bet. Gray and white walls help highlight the product well. A busy background takes the attention away from your product.
Show products on models and help shoppers understand what it looks like when actually worn by a person.
Photos of product from multiple angles and, for garments, in multiple poses help make informed shopper decisions.
- Keep it Simple:
Minimal post-processing, no effects, or filters. Keep product photos clean and accurately show the product.
AI can help retailers automate building on-model fashion imagery. Using either photo of real models or 3D generated virtual models, AI can help visualize products on a person. Since AI generated imagery does not have time and resource restrictions like a model photoshoot, it is a lot more customizable.
What’s more, retailers can choose from models of different types, ethnicities, sizes, and in many different poses – all with a single input image of the product. This makes building inclusive product photos accessible to all retailers!
Find out more about creating high-quality images, download our exclusive guide to building product photos here.
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