Tea Trunk’s D2C Shows 8X Growth in 2020, Here’s How!
About this Podcast:
India’s retail landscape is currently witnessing a sea of change. Online shopping has now become a necessity rather than a convenience and with the adoption wave and growing sales, D2C brands have become consumer favourites in the last year. With digital stakes continually rising, D2C brands are bringing a new dimension to retail. In this episode of The Retail Podcast by Vue.ai, we’re in conversation with Snigdha Manchanda, founder & CEO of Tea Trunk – a premium D2C tea brand that’s crafting wellness teas for the new generation of health-conscious consumers.
Welcome to a new episode of The Retail Podcast by Vue.ai. In these episodes, we speak to global change makers in retail that are moving the needle, pushing for change and creating impact. We've seen a sea of change is lashing India's retail landscape, shopping online has now become a necessity rather than a convenience. And thanks to the adoption wave and growing sales, D2C brands have become consumer favorites in the last year. With digital stakes continually rising D2C brands are bringing a new dimension in retail. Tea Trunk is a wellness D2C online store that curates the finest Indian tea leaves and crafts them into unique blends for the health conscious consumers. The brand has been part of the D2C game since 2013, and their omnichannel selling practices, their growth and their success story is sure to inspire all of you that are listening right now. Today, we're in conversation with Snigdha Manchanda, CEO of Tea Trunk, talking to us about how Indian retail brands are leveraging the D2C model like never before. Thanks Snigdha, for joining us today.
Thank you Akshara, for having me.