The sports retail landscape has been seen so much in the last decade. The fitness sector exploded, wearable technology became a reality and athleisure caught on. The $177 billion global sportswear industry has seen innovation for decades and brands have had to keep up in order to be successful. One such brand that's embodied a spirit of innovation and built its values around it is Puma. One of the youngest players in the sportswear industry in India, PUMA has managed to disrupt the Indian market with its unconventional marketing strategies, strong brand voice and digital first, customer-centric approach. In this episode of The Retail Podcast, we have with us, Shreya Sachdev, Head of Marketing at PUMA India.
Tune into this podcast and listen to Shreya Sachdev talk about:
Our podcast features the true champions of retail – We’re interviewing CEOs, CTOs, investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up this billion-dollar industry. The conversations highlight the state of the retail industry today, the potential for personalisation on a scale, AI’s role in the future of retail, deep-rooted process and operational inefficiencies within companies and how AI can change the way brands operate. We’ve featured some amazing change-makers from thredUp, Milaner, Ashley Stewart, Macy’s, Nasty Gal, USPL, Yoga Club, Tata Cliq, Mercado Libre and will continue to feature leaders in this series. Subscribe to our podcast to understand how these decision-makers are influencing worldwide fashion retail!
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