This is when the visitor having the potential to convert begins to check out of his/her online purchase and drops and bounces from the process before purchasing. This helps in understanding the percentage of purchase intent showcased by the visitors of the site, who don’t buy even after having items in the cart.
Cart abandonment occurs for a number of reasons:
- Clunky checkout process
- Uncompetitive prices
- Malicious credit card usage
Read this blog to know more on how vue.ai helps in shopper cart abandonment