Shopping cart abandonment is when a high-intent shopper visits an eCommerce website, adds at least one or more products to the shopping cart, and proceeds to exit the website without completing the purchase. Products that are added to the shopping cart but are not purchased are considered to be “abandoned” by the shopper.
Cart abandonment occurs for a number of reasons such as but not limited to:
- Clunky checkout process
- Uncompetitive prices
- Malicious credit card usage