Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Virtual Fitting Rooms
Virtual fitting rooms are digital platforms that allow shoppers to try on clothes virtually before purchasing. It uses cutting-edge technologies such as augmented reality (AR) and 3D imaging to create a lifelike image of the customer wearing the selected clothing item.
Artificial Intelligence can also power virtual fitting rooms. Similar to AR technology, algorithms and machine learning are used by AI to take body measurements. These also create full-body 3D models. VFRs use a class of Al machine learning framework called Generative Adversarial Networks (GAN) to create realistic images of products on models.
This technology simulates the experience of trying on clothes in a physical store without shoppers needing to wear the clothes physically.
Benefits to Retailers:
Enhanced shopping experience
Virtual fitting rooms can increase customer satisfaction and reduce the likelihood of returns by showing shoppers how clothes fit and look on their bodies. The shopping experience is significant for online shoppers who cannot physically try on the clothes before purchasing.
Insights into shopper data
In addition to the improved customer experience, VFRs provide fashion retailers with valuable data. Retailers can gain insights into customer preferences and trends by tracking which items shoppers try on and purchase. Retailers can then use this information to optimize product offerings, pricing strategies, and marketing campaigns.
Cost optimization
Virtual fitting room can potentially reduce costs associated with physical inventory and the need for retail space. By providing shoppers with a digital platform to try on clothes, retailers can reduce the amount of physical inventory needed and, in turn, lower costs associated with storing and managing that inventory. Opportunities to optimize expenses can be especially valuable for small and mid-sized fashion retailers who may not have the resources to maintain large physical stores.
How do Virtual Fitting Rooms Work:
The platforms are programmed to overlay the selected clothing item onto the 3D model, allowing the customer to see how it fits and looks from various angles. Some VFRs also offer additional features, such as the ability to change the color or size of the selected item or tuck the outfit in and out.
Shoppers get to engage in real-time styling and outfitting. Shoppers who use virtual fitting rooms are seven times more likely to purchase browsers that do not. When shoppers look at more products together, this translates to more cross-sells, higher AOV, and increased product discovery. This results in increased customer retention and immense business growth for the brand.
Virtual fitting rooms are a valuable tool for fashion retailers looking to enhance the online shopping experience for their shoppers. By providing a digital platform for shoppers to try on clothes, retailers can improve customer satisfaction, reduce returns, gain valuable data insights, and reduce costs associated with physical inventory and retail space.
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