Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Catalog Management
Catalog management is a dynamic process where products are organized in a specific way to ensure consistent and high-quality data across sales channels. It also includes optimizing, enriching and organizing product data accurately and effectively.
An online catalog provides product names, descriptions, hierarchy, price, supplier and other related details. Within those categories, granular details like color, style, pattern, neckline, sleeve length and fit need to be accurate in order for customers to be directed to the right product.
At a glance, building and maintaining a product catalog can seem like a tactical task. But there is more to look into this matter than what meets the eye. Whether you are a manufacturer, retailer, supplier, or distributor, quality of catalog data makes all the difference in sale.
Automated Product Tagging can help brands, multi-brand retailers and e-commerce enterprise companies rely on the use of Artificial Intelligence (AI) to minimize human effort and reduce error rates. Process automation and lesser turnaround time per catalog can augment speed-to-market, thus helping businesses react to market trends in real-time.
Check here more about our Automated Catalog Management