Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Predictive Analytics
This is the practice that statistically calculates the statistical likelihood of future online occurrences and events.
Predictive analytics integrates a plethora of techniques, modelling, machine learning algorithms and data mining which analyze the facts to make predictions about the future.