Personalization Glossary
A/B testing? Recommendation models? The personalization engine space uses several acronyms that may seem daunting, so we're here to help. You can find definitions to the most common e-commerce customer experience optimization terms here!
Destination URL
Commonly refer to the web page the retailer intends for visitors to land on when they click on an ad or link (AKA: landing page). This varies from the display URL, which represents the webpage address that appears with the ad.