AI in Retail

How This Japanese Retailer Boosted AOV by 40% Using Personalisation4 min read

January 5, 2021 3 min read

How This Japanese Retailer Boosted AOV by 40% Using Personalisation4 min read

Reading Time: 3 minutes

Did you know? 83% of buyers are willing to share their data in exchange for a personalised experience.

A Japanese eCommerce marketplace & multi-brand retailer – FLAVA, was looking to boost its eCommerce presence using personalisation.

With 51.7% of Japanese shoppers going online, it was critical for this organization, to subsequently use strategies that would help them stand out and encourage repeat visits.

But, how does a retailer drive retention, engagement and conversion simultaneously? 

The Idea

How This Japanese Retailer Boosted AOV by 40% using A/B Testing

The retailer and Vue.ai’s Customer Success team worked together to improve the shopper experience and conversion rate on the site: 

  • A dedicated home page that acted as a starting point to guide their customers towards a focused discovery process.
  • Displaying unique product recommendations based on every individual shopper’s intent
  • Creating highly personalized journeys for every shopper, at every touchpoint on the site.
  • Catering to individual styles and choices for their shoppers —delivering a 1:1 personalization for each shopper.

Providing Personalised Experiences with VueX

How This Japanese Retailer Boosted AOV by 40% using A/B Testing

By implementing VueX’s personalization engine across the site, shoppers get to see products that they love without even looking for it.

VueX achieves 1:1 personalization by creating Style Profiles for each and every shopper on the site.

Above all, the AI X marries product intelligence with customer intelligence to build style profiles covering:

  • Visual attributes like colour, pattern, shape, style of the products they like, and
  • Non-visual attributes like price and brand.
  • Behavioural data—what the shopper is clicking on, what products they’re adding to the cart, the pages they’re looking at and the pages they’re bouncing off of.
  • Transactional data—what the shopper has bought in the past and what they’ve returned
  • Demographic data—location & other social data

Firstly, based on these Style Profiles, personalised products are recommended for each individual shopper throughout their journey with the retailer.

Secondly, the AI also understands real-time shopper behaviour and data for a Dynamic Personalization experience.

Thirdly, the combination of Style Profiles and Retail Personalization ensures that the products shown to the shopper are relevant to their tastes.

Download the report to learn how this Japanese retailer witnessed an 8X increase in engagement!

Features Implemented Across The Site

Most importantly, for FLAVA, personalized recommendations were implemented strategically across pages. The shoppers were likely to look for — inspiration, new products, and discover other categories:

  1. Ranking Page: Recommendations based on the top-selling/top-viewed products across the site or in a particular category.
How This Japanese Retailer Boosted AOV by 40% using A/B Testing
  1. Product Page: Recommendations of products that were visually similar to the product that the user was looking at. Product recommendations that were interrelated to the product being looked at.
How This Japanese Retailer Boosted AOV by 40% using A/B Testing
  1. Wishlist: Recommendations based on the user’s long term persona & style preferences.
How This Japanese Retailer Boosted AOV by 40% Using A/B Testing
  1. Cart Page: Recommendations based on top-selling/top-viewed products across the site or in a particular category.
How This Japanese Retailer Boosted AOV by 40% using A/B Testing

Personalisation Across The Shopper Journey – Achieved! 

How This Japanese Retailer Boosted AOV by 40% using A/B Testing

By investing in VueX’s AI-driven personalisation capabilities, FLAVA was able to blend product intelligence and shopper intelligence in a meaningful way.

This ensured real-time personalisation was delivered for every single shopper.

In conclusion? FLAVA boosted average order value, significant engagement and conversion rate increase, consequently followed by retention.

Now that’s ROI!

Learn how our personalisation solution can benefit your business here.


Learn More about Product recommendation engine

Read more about Virtual dressing room

ABOUT THE AUTHOR