The customers are the biggest resale marketplaces in the Americas. They are at the forefront of a $24B secondhand market.
One of them has
They also focus on providing online, and in-store services for buying and selling second hand apparel for retailers and brands.
Julia Dietmar
CPO, Vue.ai
The resale industry’s exercise with personalization is pairing customer data with content with an added challenge personalizing when inventory = 1. The number of unique items in the inventory posed a challenge when it came to providing recommendations. Surfacing recommendations through the shoppers journey with products similar to the shoppers visual style preferences and intent was also a hurdle.
Shoppers had to be kept engaged
Visual Intelligence across shopper journey
Solution:
For Retailers
For Shoppers
Personalization on the Home Page
Vue.ai’s Personalization Suite uses shopper data to gain insights into shopper preferences. This includes visual style-based attributes like color, pattern, shape, for fashion retail, and brand, category, etc.
Ensures
Personalization for the Category Page
Shoppers often turn to category listing pages to discover products. Listing pages are said to generate as much as 60% of a site’s traffic. The process of clicking through filters, product, and pages can be time-consuming and frustrating. By personalizing this page, retailers decreased the time it takes for the shopper to find products of interest, and decrease the time to purchase.
This ensured
Personalization for the Product Page
Vue.ai’s Visually Similar Product Recommendations: Visually relevant styles for each shopper, taking into account attributes such as color, pattern, shape and more.
Personalization for the Cart Page
Vue.ai’s Visually Similar Product Recommendations: Visually relevant styles for each shopper, taking into account attributes such as color, pattern, shape and more.
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