Impact of’s personalization solutions & AWS

Real-time Catalog Information

With Amazon Simple Queue Service powering real-time synchronization of catalog updates, is able to ensure that only the most recent version of raw product data is used by our automated product tagging engines, for data extraction and enrichment. This feeds into our Personalization Engine as product intelligence, to power shopper journey personalization.

What does this mean for you, the retailer? Real-time decision-making on catalog data. Faster go-to-market.

What does this mean for your customers? Real-time personalization of product recommendations on the site, so they can see exactly what’s in store. Better, more accurate product discovery.

Shopper Behavior Tracking’s Personalization Engine is backed by robust shopper intelligence, of which shopper behavioral data is a key component. With behavior tracking powered by our proprietary technology as well as Amazon CloudFront, our algorithms are able to pick up on shopper signals across the retail site and serve them the most compelling experiences.

What does this mean for your customers? Dynamic personalization of the shopper journey, so your shopper is shown only the products they’re most likely to engage with and buy.

What does this mean for you and your business? Higher engagement and stickiness in a given session. Higher conversion and revenue.

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