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Right from the fabulous 50s up to 2020, the only constant in the beauty and cosmetics retail industry has been evolution. There have been improvements in product offerings and advancements in customer service and experience. The market has come a very long way! One of the main factors contributing to this has been tech solutions; over the course of this year, technology has managed to catapult the beauty and cosmetics retail market into a whole new era.
Voice Assistants have truly changed the way we live! A simple command is all it takes for us to place a call, find out the weather, order dinner or even figure out a route to work.
The beauty industry has taken this one step further to employ voice assistants such as Amazon’s Alexa, to walk people through hair care and beauty routines from the comfort of their own homes! For example
So rest assured that beauty will be riding the voice assistant wave!
Beauty presents a unique challenge to e-commerce because of how personal it is to every customer, whether it’s finding the perfect shade of foundation or the red lipstick that’ll best suit their undertones. While brick and mortar stores have sales assistants who can guide them, online stores are trickier for consumers. However, as the pandemic forced consumers to shift online, an increasing number of brands are adopting virtual try-on technology, which has also made the discovery process for products a lot easier
So the number of brands implementing tech on their sites will only increase.
With the massive shift online during the pandemic, beauty and wellness brands have turned to AI-powered retail personalization to help consumers make better and more well informed decisions based purely on their behavior & preferences, rather than overwhelming them with endless options.
With personalized (personalization engine) options being offered on site, brands can also ensure customer loyalty and guarantee repeat sales.
Skin care can be tricky. It differs from person to person and experimenting might not always result in favourable outcomes. However, beauty brands have leveraged technology to scan users’ skin to reveal pigmentation, hydration levels, skin sensitivities and more! This technology, used in stores like Dermalogica in the UK, is available on smartphones as well! Take for instance
The future is now with the introduction of a whole range of cosmetic gadgets that have personalized the beauty and wellness regiment. Forget compacts and blushes, 2020 has seen the rise of 3D printed sheet masks, personalized dispensers and skin scanners.
For example:
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