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A Japanese eCommerce marketplace & multi-brand retailer – FLAVA, was looking to boost its eCommerce presence using personalisation.
With 51.7% of Japanese shoppers going online, it was critical for this organization, to subsequently use strategies that would help them stand out and encourage repeat visits.
The retailer and Vue.ai’s Customer Success team worked together to improve the shopper experience and conversion rate on the site:
By implementing Vue.ai’s personalization engine across the site, shoppers get to see products that they love without even looking for it.
Firstly, based on these Style Profiles, personalised products are recommended for each individual shopper throughout their journey with the retailer.
Secondly, the AI also understands real-time shopper behaviour and data for a Dynamic Personalization experience.
Thirdly, the combination of Style Profiles and Retail Personalization ensures that the products shown to the shopper are relevant to their tastes.
Most importantly, for FLAVA, personalized recommendations were implemented strategically across pages. The shoppers were likely to look for — inspiration, new products, and discover other categories:
By investing in Vue.ai’s AI-driven personalisation capabilities, FLAVA was able to blend product intelligence and shopper intelligence in a meaningful way.
This ensured real-time personalisation was delivered for every single shopper.
In conclusion? FLAVA boosted average order value, significant engagement and conversion rate increase, consequently followed by retention.
Now that’s ROI!
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