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Is there such a thing as too many clothes? Even millennials don’t seem to think so! Usually perceived as a conservative audience when it comes to spending, it turns out even they cannot resist a good discount, and tend to buy quite a bit in the clothing and accessories department.
Sometimes, supply and demand keep pace well enough to be hard for us to distinguish whether the chicken came first or the egg. Also, visual curation platforms like Pinterest, Snapchat and Instagram almost guarantee that a trend in one part of the world is a trend in all of the world.
What does this mean for your fashion business today? According to the State Of Fashion report from McKinsey and company, your customers want it all- convenience, quality, values orientation, newness, and price. As you might have guessed, fixing the backend operations has a lot to do with delivering on most of these expectations. It isn’t about the spiffy shop floor anymore.
Over and above all of these factors, today’s consumer wants a good deal. Price as a determinant of shopping behavior is unlikely to go out of fashion anytime soon.
Corrado Assenza, the famous owner of Cafe Sicilia, is known as much for his story as his almond granita. Now, this granita is not made from ordinary almonds, you see. They are sourced locally from Sicily’s farms and are famous for their distinct flavor. A few years ago, Sicily’s almond farms gave way to real estate development. What does a granita-maker do in these circumstances?
Buy the farms, of course! Not only did the chef continue to use the almonds from his farms, but he also made Sicily’s almonds a global phenomenon, thus building up demand for them.
Moral of the story- with enough demand, the supply will come and the prices will fall.
Back to our case for pricing now. Sustainable fashion does not come cheap today, even though we agreed in the last point that for all practical reasons, it should. This is because demand for these clothes exists, but hasn’t peaked yet.
When that happens, everyone will be growing almonds, or in this case, making clothes that aren’t a burden on the world. And therefore, prices will fall across the supply chain.
The real question here is, are you ready to invest in that idea and gain a first-mover advantage? Are you prepared to fix your supply chain such that it is not just robust, but also sustainable every step of the way?
Significantly, 75% of the fashion executives surveyed for the State of Fashion survey said that they would implement Artificial Intelligence in their supply chains to keep up with the fast-paced era of shopping. AI offers better visibility of the time taken at each step of the way, thus providing solutions in terms of how to fix the delays. When are you joining them?
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