Table of Contents
In a world where most major brands are powering up their digital marketing strategies with video, it is only natural to involve tech solutions to amplify engagement with campaigns. Video tech solutions can bring about a radical change to help you stand out from the herd and boost your marketing toolkit.
By 2020, video will take up to 79% of all consumer internet traffic- now that’s a lot of video content!
How does a brand manage to stand apart from the white noise of new content?
Every product has a story. How can you ensure that your products and campaigns pique the interest of your consumers? Our VueStudio design team has been closely studying a lot of industry experts and realize that in addition to generating interest, a product video must create an interactive experience where a user can immediately act on what they are viewing.
We’ve taken these learnings and employed it in our flagship product VueStudio where it is now easy to create different shoppable video experiences and publish them to suit various layouts.
Here are some layout and placement inspirations that can maximize the visibility of your shoppable videos across your site and improve conversions.
Check out “5 steps to video marketing awesomeness” to learn more about how to create shoppable videos and publish them in 5 easy steps.
A grid is basically made of rows and columns. A simple comparison of a grid in everyday life would be that of an excel spreadsheet. Grid layouts are best placed in a dedicated video page where the user can come in and look at all of the product videos the website has to offer together. It gives the user an organized view of everything a campaign has to offer.
Why use the grid layout?
A carousel layout in essence is also a grid where only part of the information is visible to the user. To put it simply, it’s a slideshow of rotating shoppable videos. Carousels are best suited to promote campaigns in a homepage, campaign page and can even be a replacement for banners.
A carousel can be treated in two different ways on VueStudio. The first type is where the user can view one video at a time and the second is where the user can view and move pages containing multiple videos.
Shown below are some carousel layout inspirations for your homepage.
Grids and carousels are some popular layouts that are effective in optimizing the placement of shoppable videos. VueStudio’s design team is constantly experimenting with different layout options that will help you spread your brand story in a meaningful manner.
Go ahead and and sign up for a FREE TRIAL (no credit card needed) and start crafting your own success stories. We’re looking forward to hearing back on your experience.
A whopping 75% of online shoppers rely on product photos when deciding on a potential purchase! It’s true: eCommerce experiences… Read More
Retailers are constantly looking at new ways to reduce eCommerce returns. Every guide, blog, and video on this subject, talks… Read More
Each year, millions of tons of fashion-related waste flood our landfills, leaving a trail of environmental issues. This alarming trend… Read More
In the ever-evolving world of data, our challenges are as dynamic as the data itself. From untangling messy datasets to… Read More
Our Founder’s note on the launch of Vue 2.0 Over the better part of the last decade, my team and… Read More
In a realm of fashion, where trends come and go, there is a brand that has had this art mastered… Read More