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… And we are back! Our in-house design team has finally spoken.
In the first part of this post, we discussed the problem of decision fatigue and how it impacts a typical shopper. While we touched upon the effects of having personalized recommendations on a site, we believe that optimizing the overall user interface is a major game changer.
We recognize the inadvertent difficulties online shoppers face and believe that it is not enough just to showcase recommendations, but it is equally important to position them carefully. Given the variations in screen sizes and modes of online shopping, the optimal placement of the different elements on your website can make a significant impact on the overall shopping experience. Through our metrics driven customer journey, drop off point and conversion rate analyses, Mad Street Den’s in-house design team have been able to surgically analyze how best Vue.ai’s recommendation modules can be placed on various pages of a website to improve usability whilst also enhancing user experience.
Our design team also carefully formulates titles for the recommendations, keeping in mind people’s innate biases and inclinations towards engaging with them. For example, Complete the Look has several aliases – Style it With, Match it With, People also Bought amongst several others.
Our Shop the Look feature identifies objects in an image, regardless of how complicated the background might be
This feature is particularly useful for small screened devices. As seen in the image below, the pop-up recommendations that appear upon a hover or a click over the banner image, allows for products to be found simultaneously, enabling a more meaningful decision-making process.
Lookbooks act as virtual mirrors and are a great way to educate shoppers about the options available on the site
Multiple carousels can be placed simultaneously by implementing tabs below the product descriptions
Vue.ai not only ensures that product recommendations are relevant and personalized to a specific shopper but keeps in mind the larger context of the website and addresses user interface elements. We believe that these little steps if implemented correctly, will ease the online shopping experience. Most importantly, a cleaner shopping experience is a rich enabler of personalization – as products are located faster, click stream data becomes more refined, our personalization engine is fine tuned and we become one step closer to pinning down specific shopper intent.
Vue.ai can create your living room furniture ensemble, your beach holiday travel kit, your “back to school” bundle for the new year or pretty much any sort of retail suggestions that you might need. Why spend hours on a website, after a long work day, when you can let artificial intelligence help make these otherwise time-consuming lifestyle choices for you?
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