Rental & Resale Marketplace Study
How the secondhand marketplace got ahead with Vue.ai’s personalization solutions
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Returning shoppers spend
3xMore than a new shopper.
Customer acquisition costs are
5xMore than customer retention
Yet returning shoppers are just
20%Of total traffic on an average
Of consumers prefer brands that offer personalized content, and experiences.
Bespoke Shopper Experiences at Scale
At Vue.ai we understand that there is no “average” shopper. And therefore, personalization based on segmentation can only have limited impact on retail growth. Vue.ai uses Computer Vision and advanced ML algorithms to understand every individual shopper’s preferences and intent. As a result, no two buyer journeys are alike. Every shopper’s journey is optimised for greater engagement and higher conversion.
Personalized. Not Segmented.
Segmentation that often masquerades as personalization is built on the myth of the ‘average’ shopper.
Vue.ai allows retailers to build individual experiences for each and every shoppers, based on an understanding of their unique preferences.
Style profiles capture visual affinities (Eg-color, pattern, shape), and non-visual affinities (Eg- brands, categories, price) to build a comprehensive understanding of every individual shopper.
Contextual Shopper Intelligence
Collaborative and content based filtering often provide irrelevant recommendations as they fail to look at shopper behaviour in context.
Vue.ai uses real-time and historical data, to deliver the right product, to the right shopper at the right time- even when a shopper is looking to make an unusual' purchase, for a gift or a special occasion.
Dynamic. Not Static.
Legacy personalization systems that are based on segmentation are static. They offer a segment of shoppers a pre-decided buyer journey.
Vue.ai provides a dynamic shopping experience that is adapting real-time, with every click, to offer the shopper exactly what they are looking for.
3x
Higher Conversions
with Vue.ai's
Personalization Suite
5.9%
of Total Business
Revenue directly
attributed to Vue.ai
40%
Increase in AOV
through Vue.ai's AI-powered
Styling and Outfitting
35%
Increased Retention
with Higher
Repeat Visits
25%
Lower Bounce Rates
with Personalized
Homepages
Vue.ai Can Auto-Generate Rich Product Meta Data Using Visual AI
Learn MoreVue.ai’s recommendations are dynamically personalized for every shopper and their place in the shopper journey. Retailers benefit from better product discovery, greater catalog coverage, increased conversions and higher order values.
Solve the cold start problem for first time customers by personalizing the shopper journey from the very first click
Top picks for the shopper, Personalized Trending Inspired by Browsing
Visually similar recommendations Personalized outfitting, styling
Cross-Channel Personalization
Vue.ai takes personalization out of your website into multiple touchpoints. Enable your marketing team to send out personalized emails and push notifications with relevant product recommendations, resulting in high CTRs. Recommendations are generated in real time—when the shopper opens the email or clicks on the notification—based on up-to-date shopper affinities and behavior.
Customer Retention Campaigns
Site & Cart Abandonment Campaigns
Upsell & Cross Sell Campaigns
One-time initial setup
Full-time support from the Vue.ai team
Configuration of personalization modules on your site and email with minimal tech handholding
A wide range of algorithms and templates to build recommendation modules
Full control over business rules to tweak recommendation modules
Intuitive interface to configure personalization modules on your site
Key metrics at your fingertips with deep performance analytics
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