Retailer’s Guide: How A/B Testing Can Increase AOV By 16.5%
Learn how a customer ran statistically significant A/B tests that led to better business growth on their eCommerce site.
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VueX’s A/B testing tool helps you experiment with how you implement personalization on your eCommerce site - and optimizes it for your business goals. It helps identify patterns and gain deep insights into shopper behavior. With data-led decision making, VueX sets you up for sustained growth.
15.4%
uplift in average
order value
2X
uplift in
conversion rate
10.20%
increase in user
engagement rate
*Observed in A/B tests run by Vue.ai customers
Recommendation strategies refer to the type of recommendations on your site. You can create your own type of recommendation or pick from the platform’s library of preset strategies. With VueX, you can create different combinations of recommendations on a page and test them against each other.
"We started our personalization journey with MSD two years ago and we have seen a really good impact on our business. When brands partner with Tata CLiQ, they are loving the personalization on brand specific pages and want the end users to have a personalized experience."
Pratik Khandagale, Product Manager (MarTech and Analytics), Tata CLiQ
Personalization A/B testing for eCommerce retailers with VueX
Sales demos typically last for 30 minutes. In this time, you can expect to:
1. Get an in-depth understanding of VueX and the A/B testing feature.
2. Understand how other retailers are using this feature to achieve business goals.
3. Discuss your unique needs and challenges.
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