Introduction

A/B tests help retailers remove the guesswork and put in place solutions that are backed by data and can be used to understand every single aspect of the site and shoppers better. VueX, Vue.ai’s retail personalization platform, enables eCommerce managers, site merchandisers, and marketers to side-step trial and error methods and complex coding to apply A/B tests efficiently and apply data-backed, AI-powered solutions at speed and scale.

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By making data-backed decisions using the A/B testing tool, retailers have seen

Personalization Designed for Fashion

Uplift in conversion rate.

Personalization Designed for Fashion

Increase in average order value.

Personalization Designed for Fashion

Increase in user engagement rate.

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A/B testing tool to help retailers implement winning shopper journeys

What retailers asked for

What we built

Easy to use testing tool

No code tool, no expertise needed. Make it fit your business needs.

Flexible interface

Modify key parameters, tweak algorithms, adjust variations at scale.

Easy to understand impact

Track, measure and analyze metrics at the most granular level with a comprehensive analytics dashboard.

Scalable solutions

Every aspect of the personalization strategy and recommendations on the site can be tested at scale with just a few clicks.

Easy method of acting on insights

Test, analyze, and implement solutions for recommendations across the shopper journey - all from one tool.

User Stories: Retailers and VueX A/B Testing

Customer 1: Youth-Focused Fashion Company

The first customer wanted to understand how real-time personalization will help with brand-focused shopper journeys. They wanted to understand if and by how much dynamic personalization will add to engagement and conversion rates.

Similar product modules with and without dynamic personalization were A/B tested across two batches of shoppers.

Without Dynamic Personalization
(50% of Traffic)

With Dynamic Personalization
(50% of Traffic)

Uplift

Conversion Rate (user level)

2.27%

2.52%

11.0%

User Engagement Rate

10.34%

11.28%

10.2%

Average Order Value

₹1,282

₹1,480

15.4%

Conversion Rate
(user level)

Without Dynamic Personalization
(50% of Traffic)

2.27%

With Dynamic Personalization
(50% of Traffic)

2.52%

Uplift

11.0%

User Engagement Rate

Without Dynamic Personalization
(50% of Traffic)

10.34%

With Dynamic Personalization
(50% of Traffic)

11.28%

Uplift

10.2%

Average Order Value

Without Dynamic Personalization
(50% of Traffic)

₹1,282

With Dynamic Personalization
(50% of Traffic)

₹1,480

Uplift

15.4%

Customer 2 - Leading Lifestyle Brand

Customer #2 was looking to double down on providing a personalization experience for their shoppers. They wanted to assess if and how much impact real-time personalization would have in elevating shopper experience and improving engagement and conversion across the site.

The customer did an A/B test with similar products with and without dynamic personalization on the product page of their site.

With Dynamic Personalization

Without Dynamic Personalization

Uplift

Conversion Rate

4.50%

2.20%

2x

Conversion Rate

With Dynamic Personalization

4.50%

Without Dynamic Personalization

2.20%

Uplift

2x

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Meet VueX

Meet VueX:

VueX is Vue.ai’s intelligent retail platform. It offers eCommerce teams everything they need to build winning personalized shopper journeys.

The different components you can control with VueX A/B test tool are:

  • Types of recommendations shown
  • Templates and layouts in which recommendations are presented
  • Business rules for the different recommendations
  • Page-wise experience and combination of recommendations
  • Overall site-wide journey personalization

A/B testing can be done with any portion of the audience, or all of them, based on the retailer’s preferences.

By giving your teams the ability to craft their own A/B tests, Vue.ai allows them to take control of the decisions they make and the goals that they want to plan for. Vue.ai understands that the retail teams know best when it comes to understanding the site and customer. We provide you with the data to back hunches and the tools to take your site to the next level.

Meet VueX:
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Find out what Vue.ai
can do for you.

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