In the e-commerce and retail domain, Individualization is understanding the needs and choices of individual customers and communicating with them one-on-one rather than as part of a segment. Segmentation is NOT Personalization.
Only 40% of brands offer individualized experiences, says a Martech Series report, despite it being known that over 75% consumers are likely to buy from a retailer who offers them a personalized experience. This case study enables understanding individualization in retail through AI-powered recommendations.
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