The retailer is part of one of India’s largest multinational conglomerate holding with products across various verticals.
They are one of the leading multi-brand marketplaces in Asia with a focus on lifestyle and electronic products. The customer’s shopper base consists of people who are looking for specific products to suit their needs. Shoppers are keen to discover brands and find products that are relevant.
Given the contribution of Electronics, as a category, the customer wanted to make recommendations across this category extremely relevant and directly aid in conversion.
To extend the “brand-led” website design into the Electronics category by delivering brand-based shopper journeys. Brand loyalty is high for a category like Electronics, which is an investment than an impulse buy.
Kishore Mardikar
CMO, Tata Cliq
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