Build, test, and scale personalized shopper journeys for retail growth

VueX combines superior AI capabilities with powerful tools to offer retailers complete control to run personalization strategies that work for their eCommerce business.

Trusted by over 150+ retailers across the globe

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End-to-end AI personalization platform for retail eCommerce

VueX is a single AI platform that allows retail eCommerce teams to effortlessly create unique shopper journeys that result in business growth. The platform allows a simple way of building, testing, and scaling personalization for increased revenue and improved customer lifetime value.

Our AI does all the heavy lifting so that you can keep it simple.

Nothing aligns an organization like demonstrable business impact

And that’s why we put metrics like Directly Attributable Revenue on our dashboard. Measure all metrics that matter. Work closely with our customer success teams to achieve the highest business impact.

12.9%Of total business revenue directly attributable to

26.3%Increase in user engagement in six months

80%Uplift in conversion rate

5xHigher revenue per visitor

Powerful AI capabilities optimized for retail growth

Rich Product & Customer Data

The A.l. extracts and enhances product data that can then be mapped to shopper profiles, based on their site behavior, for highly personalized experiences.

AI Customization

The AI algorithms can be trained and customized for different retail strategies based on every business’s goals and priorities.

A/B Testing

VueX’s dashboard has a easy, quick way to design and run statistically significant A/B tests across the site and other shopper touchpoints.

Business Impact Dashboard

The platform has a single dashboard that measures an exhaustive range of KPIs including directly attributable revenue, revenue per user, and more.

Journey Experience Management

The platform allows for a straightforward way of creating, testing, and scaling personalized experiences across different touchpoints in the site and beyond.

Content Manager

VueX’s Content Manager enables easy uploading, configuration, and management of catalogs - the process can be manual or synced automatically.

Audience Segmentation

The platform allows segmentation of shoppers based on behavior, intent, demographics, and psychographics - and automatically adds new visitors to the relevant segments.

Template Builder

VueX’s Template Builder allows complete customization of personalization strategies and how they are presented on the eCommerce site or marketing campaigns.

Personalization solutions across the shopper journey

Personalized Product
Product Listing
Provide personalized product recommendations for every shopper across their journey on the eCommerce site. Help shoppers view contextually relevant products based on their preferences and current session intent, improving shopper engagement and conversions. Build custom recommendation strategies or pick from VueX’s library of presets optimized for different business goals.
Personalize category and search result pages based on every shopper’s preferences to ensure they find products they love fast. Eliminate endless scrolling with AI - powered personalization. Reduce bounce rate, and improve engagement and conversions with dynamic personalization.
Engage better with their shoppers and bring them back to the website with marketing personalization. Send personalized content in emails and push notifications to increase revisits and shorten time to conversion.

VueX for every retail team

VueX for eCommerce Managers
VueX for Marketers
VueX for Engineers
VueX for Management

1. Instantly add personalization across your online store - no code required

2. Effortlessly build unique journeys with AI-enabled dynamic 1:1 personalization

3. Offer both known & anonymous users personalized experiences

4. A/B test, identify and scale winning journeys optimized for specific KPIs

5. Customize algorithms and add business rules based on business models and goals

Retailers using have seen a 26.3% increase in user engagement within six months

1. Instantly personalize marketing material - banners, emails, and mobile notifications

2. Integrate with all popular mail clients - for personalized email campaigns

3. Make content relevant and personalized for both known and anonymous shoppers

4. A/B test campaigns and measure direct impact on business goals

5. Measure engagement, conversions, customer retention, and more from a single dashboard

Retailers have observed 5x higher revenue per visitor with

1. Generate, enhance and unify data on products and customers

2. Make the AI your own - customize algorithms based on business goals

3. Integrate easily and go live in as little as 2 weeks

4. Use a single platform that can scale with your business supports around 30 million API calls everyday

1. Use a single powerful Visual AI platform that unifies data and is scalable

2. Integrate offline and online data and benefit from AI-enhanced product and customer intelligence

3. Take the power of AI-enabled dynamic 1:1 personalization across your business; align cross functional teams

4. Measure all KPIs that matter to you from a single dashboard

5. High level of customization helps you make the AI your own; optimize it to your business model and goals

Retailers are able to attribute an average of 12.9% of revenue directly to

Why VueX Is a better choice

Dynamic 1:1 personalization

The AI ensures every single shopper sees content they love, all the time.

One platform. Everything you need.

A single platform to effortlessly build, test and optimize personalized shopper journeys.

Enhances & generates data

We don’t just use data, we make it better. Our AI enhances product data and generates rich customer profiles.

Make the AI your own

Change weightages of the algorithm, add business filters based on inventory and business goals.

AI enabled decision making

Make decisions based on high quality data. Run A/B tests, measure, optimize.

Karen Bruck

Karen Bruck,

VP Marketplace

When it comes to product discovery on an eCommerce platform, everything from our search algorithm and recommendations to what we send on our email and push notifications is important. That is why we are partnering with, to push the bar and introduce world standards to our platform.

“Amazing product with
amazing support”

It is very easy to work with them. They are very supportive of changes, new features, and give you insights. They have been there when we needed them; in tough times during COVID they were highly supportive and helpful. They are always reaching out to see if we are ok and need more help. The product works amazingly well in giving recommendations and the API for email as well.

Santiago V, Cofounder, Vestua

Chris Homer, Co-Founder & CTO

Chris Homer,

Co-Founder & CTO

“’s technology powers personalisation - Customers fill out a style profile, tell us what they like and upload mood boards from Pinterest. Then, combining’s technology plus our own stylists in the loop, we curate a box for them. Customers receive 10-12 items, try them and return what doesn’t work. It gives our customers convenience, freedom, privacy, flexibility and we found to be a very powerful addition to the platform.”

A great recommendation engine that can curate to your business needs. They are evolving to create more solutions that are helping us provide relevant product recommendations to our customers across different customer touchpoints. We are trying to create a better customer experience by automating product recommendations across the funnel. Since the integrations, we have seen an uplift in our conversion rate and AOV across the business.

Ankit B, Head Of Digital

Shoji Kimura, CFO, Vestua

Shoji Kimura,


With’s Personalization Suite, we saw 8x the engagement from users who had interacted with, compared to those who didn’t. The average basket size per order via recommendations was 40% larger than that of non-engaged users. The team has also been really prompt with suggestions for constantly improving results.

Santiago Valdes, Co-founder, Vestua

Santiago Valdes,

Co-founder, Vestua

In resale today, scale equals technology, and we’re really seeing the impact of leveraging recommendations with Given that with resale you have unique, one of a kind items, its frustrating when there’s no second piece of an item. This is when recommendations can help with the closest style, size etc.

Kishore Mardikar

Kishore Mardikar,


We worked with to introduce the recommendation component on our homepage and there are positive benefits. The recommendations component actually has given us the ability to move the traffic more towards the category pages and has improved the performance of the homepages.

Request a free demo

AI-powered personalization platform

Custom demos typically last for 30 minutes. In this time, you can expect to:

  1. Get an in-depth understanding of the VueX, our personalization platform
  2. Understand how other retailers are using VueX to achieve their business goals
  3. Discuss your unique needs and challenges.

One of our experts will get in touch with you on your work email. Rest assured, we respect your privacy.

Press & Media

Purple Style Labs achieved a 26.3% increase in user engagement rate with dynamic personalization.

Read Case Study »

Premium Marketplace Personalizes Digital Luxury

A/B testing helped these retailers find strategies that increase AOV by 15% and double their conversion rate.

Read Report »

Winning Shopper Journeys With A/B Tests

Find out what learnings and insights went into the creation of VueX - a behind-the-scenes preview.

Read Blog Post »

The Making of VueX


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